Red Rooster’s Exciting Future Plans

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What’s in the Red Rooster Future?

It’s high time we let the chicken out of the bag! Red Rooster is getting a HUGE makeover, and the future is bright. Think more menu items, more convenience and updated store branding. In an industry saturated with international quick service food options, Red Rooster represents Aussie cuisine, and it’s the perfect time for an update!

So if you’re looking for click and collect, delivery, contactless kiosk and drive-thru options in a franchise? Welcome, friend, to one of the best food franchise options of 2021.

Menu Revamp

Our focus on roast chicken has never wavered… until now, anyway! That’s because our talented product development team has created something really special.  Consumers have taste-tested our new, crunchy fried chicken menu options – and the results are in. 4.6 out of 5 people would recommend it to their friends.

Pair those options with increased snacking and kids’ menu items, and Red Rooster’s future is off to a clucking-good start.

Better Store Experiences

We’re also currently rolling out our new Red Rooster store designs. As well as ensuring that they occupy great locations full of passing traffic, we’ve designed our new-look restaurant layouts with access in mind.

Our drive-thrus are front and centre, with strategically designed lighting plans and hard-to-miss signage. Within restaurants, our new fit-out and design make for a modern, fresh dining experience that suits anyone’s need – from quick click-and-collect parking, to bench and booth-style seating.

Technology + Convenience

When it comes to convenient technology, Red Rooster will be hard to beat. Drive-thru, click & collect, curbside pick-up and kiosk-style ordering all mean there’s a dining and ordering option available for every type of customer. Choose contactless kiosks for self-service, QR code options or – of course – good old-fashioned, face-to-face customer service.

And that’s just the start of it. The technological advances in the quick service food world are moving at an incredible pace, and we intend to keep ahead of them.

Our goal is to make Red Rooster Australia’s leader in the fast food franchising arena.

No Regrets

If there’s anything we DON’T want our customers to walk away with, it’s regrets. That’s why we’ve made sure that all our menu items, technological innovations and customer service interactions will genuinely make people’s days.

Plus, as we roll out all these new offerings in 2021, we’ll also re-train our current franchise partners. We want to ensure that every single customer gets a consistently positive experience, no matter where they are.

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Frequently Asked Questions

  • How much does a Red Rooster cost?

    Drive-Thru stores cost between $600,000-$800,000 (plus GST) and have the highest potential turnover of any store type. There are many benefits to owning a drive-thru, and good earning potential is just the start.

    Drive-thrus also offer the opportunity to provide your customers with a range of ordering options. Plus, you get the pleasure of creating community within the restaurant, while providing convenience for busy travellers.

    By contrast, a shop front restaurant costs between $400,000-$550,000 (plus GST) and can offer a great ROI. Shop fronts are perfect for new franchise partners who want to ease their way into a food franchise business. It’s still a fast-paced environment, but it usually comes with a lot less maintenance and fewer staff.

  • I want to buy a Red Rooster. What’s my first step?

    You can read all about the buying process here. To oversimplify though, the first step is to get in contact with us. Our team will soon be in touch and we’ll be happy to walk you through the process. While you’re waiting, do your research and reach out to other franchise owners to get a good understanding of how franchise-life works.

  • Can I hire whoever I want in my franchise business?

    Sure, your restaurant is yours to operate as you like (within brand standards, of course). But if you need help with hiring or managing staff, our support team is just a phone call away.

    Plus, we’ve already sorted out the uniforms, pay process and training. So as far dealing with staff goes, we’ve already done most of the legwork for you.

  • What sort of qualities are you looking for in a new franchise partner?

    The most important thing we look for is simply a great attitude towards customer service. We want people-people who can connect positively with their staff and customers.

    Of course, a business mind is also a huge part of what makes a successful franchisee. However, we can teach the right candidate everything they need to know in our 11-week training course.

    Finally, you also need to be an Australian citizen or permanent resident to own a business in Australia. (Oh, and a love for chicken is highly recommended too!)

  • What support will I get from Craveable Brands as a franchisee?

    All of our Franchise Partners get the support of professional teams – both within Red Rooster, and within our parent company Craveable Brands. That support ranges from marketing to operations, and HR to digital.

    Plus, before you open or take over your restaurant, we’ll give you thorough training that equips you with everything you need to know to run a successful franchise. Because ultimately, we want all of our franchise partners to experience business success.

  • Are franchises more likely to succeed than independent small businesses?

    For legal reasons, we can’t make any guarantees about business success. That said, studies have shown that franchises are three times more likely to succeed than independent businesses.

    That’s because the level of knowledge, support and expertise that franchisees get means they waste minimal resources, and have to go through very little trial-and-error learning. They start their businesses with systems already in place, as well as an established supply chain and the big decisions already made.

    So with Red Rooster – one of the best food franchises around – you really can hit the ground running!

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