Red Rooster and Foodbank have joined forces to fight hunger in Australia, with the roast chicken champions officially partnering with the country’s largest hunger relief organisation in the 2019 financial year.
The first major fundraising event for the partnership will see volunteers from Foodbank and Red Rooster’s parent company craveable brands collecting donations at the brand’s namesake racing event – the Virgin Australia Supercars Red Rooster Supernight 300. It takes place at Eastern Creek’s Sydney Motorsport Park.
The Red Rooster Supernight is the perfect opportunity for Red Rooster to launch their alliance with Foodbank and draw as much attention as possible to this very worthy cause.
Red Rooster CEO NICK KEENAN has said:
“Red Rooster is proud to be embarking on this partnership with Foodbank. As a family brand that has proudly fed Australians for almost five decades, Red Rooster is totally aligned with Foodbank’s message. We believe in their mission and we are honoured to have the opportunity to make a difference to the lives of those who need it most.”