Industry leader joins the team: Ashley Hughes – Director of Marketing

Brand News: January 15, 2019

Red Rooster has today announced that Ashley Hughes has been appointed the new Director of Marketing for the brand.

Hughes, previously Group Marketing Manager at KFC Australia brings a wealth of knowledge and experience to Red Rooster as it continues its transformation into Australia’s number one chicken QSR.

Ashley Hughes_ NEW Director of Marketing - Red Rooster

“I am excited about taking on a leadership position with a real opportunity to create change and shape the future of a well-known Aussie brand. The growth potential for Red Rooster is huge and in order to deliver that, there are some important foundational pieces of work across the brand that need to be implemented to ensure the brand reaches its full potential.” Hughes has stated.

Previous experience

Prior to starting at Red Rooster, Hughes spent over 6 years at KFC Australia in various marketing roles including Marketing Manager Brand Reputation and Group Marketing Manager. Ashley played a leading role in the marketing and development of the individual meals and value categories. He worked on numerous notable campaigns and launches including the ‘Shut Up And Take My Money’ value campaign, the launch of Flatbread Sliders, the renovation of the Twister Range and the popular Zinger Smiths Crisps.

The research analyst started his career in finance in the UK then moved to Australia and into the alcohol industry. First employed as a corporate strategy analyst for premium drinks company Diageo, Ashley later took on the roles of Brand Manager for well known spirits Johnnie Walker and Smirnoff Vodka. Hughes also spent a short time also working for Bacardi as Marketing Manager for white spirits before venturing into the world of chicken.

 

 


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