Our technology allows customers to order with their eyes and salivate – How?
Michael Schofield, Chief Information Officer at Craveable Brands, explains where Red Rooster is heading with Technology to become the number one Chicken QSR in Australia.
It’s a new era for Red Rooster with modern restaurant designs and a comprehensive refurbishment program. The now established online ordering platform and new innovative tools to manage our workforce, are showing exponential growth for our restaurants, alongside our customer loyalty rewards program and innovative product developments.
Online ordering and delivery
Focusing on technology, we have managed to go from zero to hero with our delivery systems.
It was a service that Australians had been waiting for: as soon as Red Rooster launched an online ordering and delivery platform, restaurants across the country saw a lift in sales. And as a bonus, the introduction of Red Rooster Delivery cars has increased awareness and demand.
On top of that, technology has helped Red Rooster:
- Leveraging off the world’s largest point of sale solution to deliver standardisation and best practices,
- Putting in place innovative tools to manage our workforce, and much more (watch the video if you haven’t yet!).
Red Rooster is supported by the team of experts at Craveable Brands, Red Rooster’s parent company. Craveable Brands is the largest Australian owned quick service restaurant operator, whose extensive intellectual property focuses on restaurant operations, supply chain, franchising, IT, marketing, store design and construction, food innovation, and customer satisfaction.
Red Rooster Business Opportunities Available
Find out more about our current franchising opportunities and become a successful Red Rooster store owner – Keep reading!