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Our Team & Values

Backed By The Best In The Business

Red Rooster is owned and operated by the largest Australian owned quick service restaurant operator, Craveable Brands whose extensive intellectual property focuses on restaurant operations, supply chain, franchising, IT, marketing, store design and construction, food innovation, and customer satisfaction.

David Thompson

WA Multi Site Franchisee

Eric Murphy

VIC Multi Site Franchisee

Sonia Baxter

NSW Multi Site Franchisee

Daniel McDouall

QLD Multi Site Franchisee

Sean O’Connor

Recruiting the right business operators to join our team

Mark Hooper

Securing the right location and lease terms for future success

Melissa Anderson

Providing continuous learning and guidance for franchisees and crew

Ian Flemington

Enabling franchisees with HR & ER best practice approach

Toni Spicer-Chase

Ensuring that the high quality of food products are consistent in our 570+ restaurants

Michael Schofield

Future proofing our restaurants through technology

WE ARE CUSTOMER FANATICS

Customers are an integral to our everyday livelihood here at Red Rooster; our consumers, our franchisees, our crew, our suppliers, our partners and our head office team. We are all considered customers. Red Rooster has systems, procedures and expectations to ensure best practice approach in all areas of the business that enable a win-win outcome.

Through our recruitment process we ensure that everyone that becomes a franchise partner is customer centric at their core… all the additional training required to run and operate a restaurant is learnt through our industry recognised training course and ongoing learning modules.

WE WIN TOGETHER

When you become a Red Rooster Franchisee, you are joining a much larger family and support network – Craveable Brands – which enables leverage and a far greater buying power.

As the largest Australian owned quick service restaurant operator, Craveable Brands extensive intellectual property focuses on restaurant operations, supply chain, franchising, IT, marketing, store design and construction, food innovation, and customer satisfaction.

By collaborating together, we win together.

WE MAKE A DIFFERENCE

We continuously look for ways to improve from small tweaks to radical change. One of the key areas that has made a difference to the success of Red Rooster is our technology transformation in the past 3 years. With an absolute focus on technologically future proofing the business, Red Rooster has embraced technology and will continue this focus into the future.

Two key areas of transformation are:

- In 2015 the Loyalty Rewards Program ‘Red Royalty’ was launched – the program plays a vital role in marketing and sales as Loyalty customers are three times more valuable than non-members. The program continues to be a key focus and is growing from strength to strength.

- In 2016 Red Rooster Delivery and online ordering website was launched – and now delivers 30,000 orders across the country every week. Having customers order directly through the Red Rooster website has enabled us to own the experience from end-to-end which is vital for growth.

We will continue to strive be leaders in technology to ensure we make a difference to all our customers.

WE ARE OPEN & HONEST

Great communication is key in every successful relationship and none more so than Franchisor Franchisee.

Enabling open dialog at all times, Red Rooster engages and encourages conversations through regular Town Hall and State Meetings as well as a strong Franchisee Advisory Council, nominated by other franchisees, that allows for feedback to flow and new ideas to form.

For Red Rooster, food safety, employee safety and employee relations are all extremely important components of the business to monitor and control. We work closely and openly with governing bodies and franchisees.

All functional areas and departments at Red Rooster participate in business partnership with franchisees.