Why Red Rooster is one of the best food franchises in Australia

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Backed by the best in the business

Food franchises in Australia don’t get much better than Red Rooster. That’s mainly due to the incredible support that comes with being part of the larger Craveable Brands family. When you buy a Red Rooster franchise, you become part of the family.

But what does that mean?

Craveable Brands owns Red Rooster, Oporto and Chicken Treat, so the company knows a thing or two about fast food franchise opportunities. And they’ve formulated a proven process to set their Franchise Partners up for success.

In short: you’re buying so much more than the brand

The teams of experts at Craveable Brands have honed the company’s larger infrastructure over time, constantly refining and improving it. So as a new Franchise Partner, you’ll hit the ground running, without wasting time in trial and error.

Craveable Brands expertise

When you buy a Red Rooster franchise, you’re also gaining the support of the parent company, Craveable Brands experts.

That means you get support for everything from your online ordering platform to your payroll. You get the supply chain support that comes with the buying power of a huge business consisting of 580+ restaurants. And you get the expert-developed (and regularly updated) store design, marketing, food innovation and staffing processes. You’re basically buying a ticket to jump onboard something far bigger than yourself.

People

Dreaming of owning a franchise, but lacking any previous experience? It’s 100% possible, and our expert training team can help. We’ll help you get your business up and running with our ten-week franchise induction program, which takes you through financial management, staff training, marketing and business strategy. And if you need our help at any point afterwards, we’re just a phone call or email away.

#weareopenandhonest

Property

Searching for the best location for your franchise restaurant can be challenging, especially if you don’t know exactly what to look for. Whether you already know the locale you want, or you’d like some guidance, our expert property team can assist.

For a new build, we can help you get to grips with customer behaviour, negotiate rent on your behalf, or actively source the perfect spot for you, if that’s what you want. Once you’ve locked in the location, we’ll manage the entire build and fit-out while you’re going through our induction and training program. All you have to do is turn the key, and BAM! You’re in business.

Or, if you’d prefer to find an established Red Rooster store, our expert food franchise team can help with that too. Tell us what you’re looking for and we’ll do our best to make it happen.

#wewintogether

Technology

Just imagine never again having to research a new piece of business software, troubleshoot a new system or settle for a sub-par piece of digital infrastructure.

Red Rooster’s IT team takes care of all of that – from the inevitable tech issues to programming your tills, setting up digital menu boards and EFTPOS, and more.

Because when you buy a Red Rooster franchise, you also get access to the tech team and huge developmental power of Craveable Brands. It’s a no-brainer.

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Digital

When it comes to digital innovation, our systems are already state-of-the-art, and we’re constantly improving them. From customer loyalty programs to online ordering, Red Rooster is evolving. Look forward to increased home delivery options, multi-platform apps, contactless click-and-collect options and much, much more. Just between us, big changes are happening in the chook house that’ll give our Franchise Partners unparalleled opportunities!

#wearedigitalnatives

Supply Chain & Quality Assurance

Let’s get real: the fact that Red Rooster is part of Craveable Brands gives us some pretty serious buying power. Our supply chain and quality assurance team will make 100% sure that your restaurant gets the stock you need. We negotiate the deals and tenders, working with suppliers to make sure you always have a smooth product supply. So, come flood, fire or blizzard, we will work with our suppliers to get product to you.

#wemakeadifference

Product & Menu Development

In addition to our major digital make-over, we’re seriously revamping Red Rooster’s iconic Aussie menu too. There’s a team of Research & Development experts whose entire job is figuring out what Australian customers want from their favourite food franchises. They’re working hard at head office – researching, developing and cooking up a storm as we speak. So as a Franchise Partner, you just have to enjoy the fruits of their labour.

#wearecustomerfanatics

Franchising

So what are you waiting for? The Rooster’s Calling. We’re always on the look out for potential new Franchise Partners, so if you’re looking to start your own business, get in touch today! We’ll answer any questions you may have.

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Frequently Asked Questions

  • Why own a Red Rooster food franchise in Australia?

    Stepping into a business with an established brand and business model is the best way to be successful. Then add in Red Rooster’s iconic brand status, our keep-you-coming-back-for-more menu options and the opportunity to get in on one of the biggest food franchise make-overs in history.

  • How much will I pay for a Red Rooster franchise?

    The price really depends on several things. Typical costs are somewhere between $400,000 and $800,000 (plus GST) to establish. Plus, there’s also a franchise fee of $50,000 (plus GST). But it’ll be worth every cent.

  • When I buy a Red Rooster Franchise, who actually owns it?

    As a Franchise Partner, you own your business. However, Craveable Brands still owns the rights to the Red Rooster intellectual property including name, brand, logos and marketing materials. You get the right to use these in your business in return for your franchise fee.

  • What training do I get as a Red Rooster Franchise Partner?

    We’ll provide all the training you need to operate a successful quick service food franchise – even if you’ve had no previous experience! We’ll also offer opportunities for advanced training, wherever you are in your business journey. We strongly encourage our Franchise Partners to spend time working in their restaurants and perhaps grow to become a multi-site owner, so we provide any training you need to do exactly that.

  • Who’s responsible for what in a Red Rooster franchise?

    You’re responsible for day-to-day store operations, and Red Rooster and Craveable Brands are responsible for the overarching infrastructure you draw support from. That means you don’t have to worry about developing menu items or managing digital properties, and you get to focus on your day to day operations including cooking the best possible chicken and providing exceptional customer service. Sound like a good deal?

  • What do I need to do to start?

    First, you’ll need to do some research. We can’t tell you whether Red Rooster is right for you. To decide that, you’ll need to crunch some numbers, talk to an advisor and (optional but encouraged) eat a whole lot of chicken.

    Next, you’ll need to apply to be considered. We don’t hand out these stores to just anyone.

    After that, if you make the cut, it’s time to get your finances in order. The good news is that banks are usually pretty happy to come to the party when it comes to Australian food franchises. They see established franchise brands as a safer bet than independent start-ups.

    Finally, once you have your finance sorted, you’ll sign a franchise agreement and a lease. And while you’re getting that sorted, we’ll ensure you have all the training you need to open your store.

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