Red Rooster Partners with Touch Football Australia

Brand News: March 24, 2022

Red Rooster is delighted to announce its partnership with Touch Football Australia (TFA) as a major partner of NRL Touch Football.

An iconic taste and brand that Aussies know and love, Red Rooster has signed a three-year partnership with TFA that encompasses a wide range of programs and events and has become the Official Quick Service Restaurant of NRL Touch Football.

The partnership, which was brokered under the direction of agency MJP Projects, will see Red Rooster take content ownership of TFA’s expanded broadcast production including pre and half-time shows aired across selected major tournaments on Kayo Sports

The partnership will also include key brand integration across events and digital assets in addition to supporting community and grassroot initiatives. The reach from these activities will enable Red Rooster to promote their exciting new menu options to a new and existing generation of fans alike.

TFA CEO Jamie O’Connor is pleased to welcome a new major partner; “We’re incredibly fortunate to have prominent brands such as Red Rooster choose to partner with our sport.t.Red Rooster and TFA share many similar attributes, both are family and community focused and I’m looking forward to working together over the next 3-years to continue and expand this focus,” said O’connor.